With sales growth target of 24% in 2012, reaching approximately 8.48 million vehicles, Toyota was ready to reclaim its crown which has been in the period 2008-2010.
If you achieve this goal, Toyota will break a record 8.43 million vehicles, but they set up in 2007. Plan of the Japanese car company in 2013 for even more ambitious, with total sales expected to rise to 8.95 million vehicles. Toyota said it would add inventory and increase capacity at plants in China and Brazil to meet market demand.
More likely to end in 2011, Toyota will fall to No. 3 after General Motors (GM) and Volkswagen, with sales down 6% to 7.9 million vehicles (including Daihatsu and Hino brands). Causes decline mainly due to severe impact from the earthquake in March in Japan and floods in Thailand in October.
"The reason Toyota is losing sales this year because they can not produce. But now everything is fine, they can return to a leadership position, "said Satoru Takada, an analyst in Tokyo says the TIM."However, depending on the growth of each market, by Toyota power in Southeast Asia and the Middle East, but lost the competition in China and South America."
Meanwhile, Mr. Kohei Takahashi, an analyst at JP Morgan Chase in Tokyo has other thoughts on Toyota's goal: "Forecasting sales is much higher than would be expected of me, and honest I think they are hard to achieve this goal. The yen is appreciating, and soon Toyota will not profit from the export of automobiles. "