Slow sales in European markets that French carmaker Renault launched two new brands to the width of their products on global markets. It will also focus more on emerging markets with low cost cars and the cars basically.
Renault will be able to develop the brand Alpine sports car, as rumors emerged in September last year. A brand is more Initiale vehicles to Paris with Renault will also be developed, similar to Toyota's Lexus and Nissan Infiniti. This information is CEO of Renault, Carlos Tavares, announced in an interview organized by Bloomberg .
Tavares said: "You need to compete worldwide. That's why we have to consider not only focus on products to European markets, which will look forward to developing the global market. "
Renault developed two luxury brand and focus on cheap products.
European markets are shrinking, as consumers suffer the effects of public debt situation. According to the automotive industry associations in Europe, Renault's sales in five months fell 19%, or higher than the average 7.3% in European industry.
Renault owns Dacia brand in Romania, specialized distributors and cheap products to the market low. Last month, this car has reviewed the continued development Lodgy Dacia cars. In addition, the company also intends to reproduce the Alpine car brand launch has stopped since 1995. In addition, Renault also collaborated with the Japanese car manufacturer Nissan since 1999, and more recently, Daimler AG, which owns Mercedes-Benz brand.