Stage 1: Pre post planning and research
This is the most important stage of planning a blog post, where you have to decide the topic on which you are planning to post a new article on. Browsing other blogs, forums and news feeds for trending topics will certainly give you more ideas to identify a topic in demand in your particular niche.
Keyword and market research: Doing a keyword research is very important before posting a new article on your blog. The keyword and market research is all about identifying the demand and supply for a particular topic on the web. The two factors that I would seriously consider for doing this are:
- Monthly search queries for a particular keyword or topic
- The competition for that particular keyword or topic in the market.
I usually use many methods to identify the query count and competition. The most common of the methods I use are Google Adwords keyword tool and Yahoo! Site Explorer. They are both free, so do try them.
Stage 2: Writing the article
Crafting a good article is the next stage. This is equally important as the research part. Usage of good English without any grammar mistakes or spelling mistakes leaves a very good impression on the quality of your writing.
Having reasonably more amount of information on the topic than anywhere else on the internet is the key in writing a quality post. Have a interactive style of writing including facts and points in short paragraphs would be like icing on the cake. I highly recommend you all reading DailyWrintingTips.com for improving your writing skills.
Giving importance to OnPage SEO while writing an article
One should never ignore the importance of SEO while writing a blog post, make sure you have a plugin that takes care of most of your on page SEO factors. I use All in one SEO pack for this purpose.
The various on page SEO factors that you should give importance to are:
- A very effective Title in line with your keyword research results
- Good description and keywords
- Usage of “Tags” in WordPress blog’s new post option
- Usage of H1, H2, H3 headings within your post
- A good keyword density
- Usage of at least one image within your post with the ALT tags comprising of the keywords.
Stage 3: Marketing and publicizing the post after publishing
Although you have published the post, its all not over. The final step is publicizing the post effectively on the Internet. SEO is again an important factor here.
SEO of published articles – PR analysis.
Do a Google search for the article you have published and identify the top search results and what are the factors leading to their SERP (Search engine ranking position). The most obvious reasons could be:
- Page rank of the website
- Number of backlinks to the domain (BLD)
- Number of backlinks to the page (BLP)
- Domain age
- On page SEO
- Anchor text of the backlinks.
Post studying your competition success, you can replicate the same on to your posts by linking to your article from high PR dofollow blogs and directories. Also usage of social networking by Tweeting your article links on Twitter and Facebook could improve your article’s exposure.
Take Home
Blogging is not simply posting a defined number of articles in a mechanical manner, That’s what most of the auto blogs do. Blogging is about providing value to the Internet and sharing valuable information.
The cycle of publishing a new article is not over until you complete the circle of research, publishing and publicizing of your new blog post. Wishing you all the success in blogging.
About the Author: Joshu Thomas is a full time blogger. He quit his day job and successfully earns a good living by blogging. You can read more from him on NapIncome.com.
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