Recently at Mashable, we looked at some vintage ads from the early days of cellphones, which compared to some of today’s commercials, seem prehistoric. But what about the phones themselves?
As this Vodaphone UK ad shows, the devices have morphed over time from the brick that Michael Douglas toted in the first Wall Street movie to this era’s elegant, keyboard-less touchscreen slabs. As a YouTube commenter notes, the final phone is an Android-based model, not an iPhone, leading one to wonder if Vodaphone is trying to make some sort of veiled statement -- particularly since the Android mascot makes a cameo at the end. In case you’re curious, the carrier does offer the iPhone to its customers.
To achieve the effect, the advertiser used 3D projection mapping techniques, a.k.a. holograms, which project 3D images on a 2D plane. That technology is currently hot with advertisers, but has mostly been used to put 3D images on buildings.
Source: http://us.rd.yahoo.com/dailynews/mashable/tc_mashable/storytext/ad_chronicles_evolution_of_the_cellphone_in_3d_video/40994351/SIG=11qocck1j/*http://mashable.com/2011/04/03/vintage-phone-commercials
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