There are many ways to the "extended" campaign carried the enemy re-branded competition, one of which is to change "the face" brand by brand mix of direct competitors.
You are familiar with brands like Coca-Cola, Pepsi, Apple, Windows, Firefox, ... due to factors common brand identity (logo). However, Stefan Asafti, designer from Romania back "change" the famous logo with the logo of their competitors.
This is a project of the world's major brand names Branderversations call it creating the logo using the logo of their opponents. According to him, has always existed a dispute between the parties competing in the fans of each brand had to be convinced that they are the best. The competition is even carried to the enemy campaign brand competition.
This project approach is "talk" directly between the company logo and the way they affect each other, hence the name of the project is Brandversations (Brand and Conversations).
I have moved the brand's tagline together, the purpose of this job is to give it more meaning and to make a mistake. It is surprising that the logo has the influence to the other logo. The fact that each pair has a common enemy, which is something that has helped them build an identity, thereby becoming the biggest brand, says Stefan Asafti.
This project has been "consumed" a lot of time and the patience of Stefan Asafti. Every little detail were his arrangements and changing the size and position by hand to ensure accuracy, balance between the components.
Logo is always something extremely important for any company large or small. Logo is seen as a symbol that would give consumers instant recognition and strong brand, business and product or service you have provided the first look.
A good logo is usually a combination of simplicity and uniqueness, making customers remember the company's products faster and more durable than the hundreds of other logo. Normally an impressive logo as it can stand alone. That is, just look at the logo, it can also read the name of that company.
In fact there are a number of strong brands that you will recognize it when mixed with another brand. Admire, identifying logo of the famous brand in the world and not to be beat scammed!
Coca cola and Pepsi |
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Apple and Window |
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McDonald's and Burger King |
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Nikon and Canon |
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Firefox and Internet Explorer |
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