Despite the unexpected success financially, Apple is also facing many problems related to lawsuits with Samsung, it is next to the departure of former CEO Steve Jobs.
Record sales
Despite the difficult financial market, Apple continues to reap success from its traditional product is the iPhone, iPad, Mac computers and other logistics sales. In 2011, Apple earns profit of $ 25.9 billion in total revenue of 108 billion dollars.
"Apples alternate" ending in 2011 with 81 billion dollars of cash, the greater the amount of USD 75.8 billion in U.S. Treasury. Even a famous company owns large amounts of cash as Google with about 39.1 billion U.S. dollars in cash or Microsoft with only 40.23 billion of cash owned half the company is headquartered in Cupertino .
In addition, Apple also set a different record. In August last, "apple defect" for the first time ahead of oil company Exxon Mobil to become the most valued company in the world with a total value up to USD 342 billion (although Exxon Mobil has regained This place later this year).
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| Apple had a record sales year. |
Human disturbance on
Steve Jobs - who have worked all his life has gone back to Apple last October, leaving many doubts about the future of the company which he co-founded with his friend Steve Wozniak.
From early in 2011, the CEO of Apple has talented absence because of health problems, give the Apple executive Tim Cook back. He only appeared in the big events like the launch iPad 2 (March) or the conference of global development WWDC (June) prior to death on 5 / 10 - a day after Apple officially About iPhone 4S.
Besides Jobs, Apple also saw the departure of two key figures of two other, that Bertrand Serlet - who have worked 22 years with Apple, and served as vice president of Mac OS software development. The second person to leave earlier this year Apple is Ron Johnson - head of retail products, people had built up for the Apple retail empire today.
However, Apple has promptly appointed Arthur Levinson, who have extremely large positions in Silicon Valley up to the board president only company with a new member of the board are Bob Iger - Director executive of Disney.
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| The departure of Steve Jobs is a big loss for Apple. |
These new products
First, not to mention iPad 2 - a new tablet with ultra-slim design, high-speed dual-core chip, dual camera and many attractive features. iPad 2 has quickly asserted its dominance in the market, far ahead of the Android tablet on the market.
Past October, Apple continues to introduce the 5th generation iPhone - iPhone 4S. Although the attack did not satisfy the "thirst" of the user but iPhone 4S still selling "like hot cakes expensive", brought about a huge amount of revenue for "apple defects."
Also in 2011, Apple continues to upgrade its other product lines such as MacBook Pro with high-speed connections Thunderbolt or MacBook Air with Intel's core chip i last generation. In addition, the new operating system like Mac OS X Lion or iOS5 Apple also introduced to the user along with cloud storage system iCloud.
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| iPhone, iPad is and will be the "trump card" of the Apple market. |
The trouble
Chief among the problems that Apple is experiencing a persistent case in the history of village technology with Samsung. The case lasted several days, the territory of many countries is this end he spent many of the press ink and no signs of stopping.
With that, the file tracking a user's location secret for iPhone planted discovered that Apple had "crumbled" during a period of time. Apple has chosen to remain silent in a week, then sign now said that it was just a bug fix and conduct. However, the prestige of leading technology companies the world has been dented no less after the incident.
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| No lawsuit in connection with the products of Apple and Samsung mobile. |
What's waiting for in 2012
A new year is also the time for the believers eagerly awaiting tech new products from Apple. In 2012 to nothing other than the iPhone 5 and iPad 3 will be the hottest topic on the forums technological world. Users are expecting a new iPhone with a bigger screen, thinner design and LTE 4G connectivity, whereas 3 is rumored iPad will own the Retina screen.
It is also possible not to mention Apple TV, the products are for the last heart before his death, Steve Jobs promised to create a new revolution in the TV market.
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| Designing new products Apple has always been a mystery to the user. |
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