Monday, January 2, 2012

BYD dream big

Posted by Unknown on 5:00 PM with No comments

If you continue to copy the designs of other brands, the ambition to become the No. 1 car company in China in 2015 and the largest in the world in 2025 by BYD will be difficult to come true.

BYD S6 and Lexus RX350.

BYD (Build Your Dream stands) was the battery manufacturer. The company quickly acquired a half share of mobile phone battery world, cut costs by using human power rather than machines in production lines.

BYD expanded its operations to automotive sector since 2003, built a large assembly plant 1.5 million square meters and employs a group of automotive designers have been trained in Italy.

Currently, BYD has 130,000 employees in 11 plants, including eight in China, the remaining three plants in India, Hungary, and Romania.

The first car known as the BYD F3. This is a copy of the 3rd generation Toyota Corolla, with prices only by 1 / 3 compared to competitors. This car has realized the dream of many people, especially those living in small towns or villages, because its price is about $ 7,130. In October last year, BYD F3 becomes best-selling sedan China surpassed the famous names as Volkswagen Jetta or Toyota Corolla.

Toyota Corolla.

BYD F3.

However, sales of the F3 this year began to decline sharply, resulting in overall sales of BYD down 15.37% in 11 months in 2011. Report of the company, said net profit in 2011 decreased 88.6% half over the same period last year, while revenue in this period fell 10.77%, equivalent to 22.5 billion yuan, about 3.53 billion USD.

After F3, BYD continues to release a copy another product called S6. Like F3, the initial stage, S6 emerges as a bright star of BYD. In November last, the first time surpassed the sales of S6 F3, became the best selling model in the line of BYD.

The look of the Lexus RX350 S6 identical form and sells for about $ 10,600, lower than Toyota's luxury brand.

Although S6 sales continue to rise, but make sure to copy the design of the other brand is an unsustainable path. The Chinese manufacturers like Chery or Geely are gradually remove the copy, they themselves create and introduce products made by them. So to be able to present secular dream car company No. 1, first of BYD need to complete the dream of R & D (research and development) are independent rather than focusing on the search for models known then transcribed.