Samsung is currently the world's number one smartphone maker, Apple twice, and their number has increased more than 100% compared to a year ago.
Korea's population is only about 0.7% of the world's population, even less than the population of California (USA), but in 2012, they have two very important title.
First, since the to Gangnam Style - dance to "stir" the whole world, and became the most viewed video of all time on YouTube. 2nd pride of South Korea this year is Samsung.Samsung .
Brightest star in the technology village
According to IDC , smartphone sales the III/2012 quarter of double Samsung rival Apple, at $ 56.3 million, accounting for 31.1% of global smartphone market share.Back a year ago, their sales were 28.1 million units, a 22.7% market share. To know that, about three years ago, Samsung only about 3.3% of the world's smartphone market share. smartphone sales the III/2012 quarter of Samsung doubled compared with rival Apple, at 56.3 million units, a 31.1% market sharesmartphone the globe. Back a year ago, their sales were 28.1 million units, a 22.7% market share. To know that, about three years ago,Samsung only about 3.3% market share smartphone world.
Not only "invaded" the smartphone market, Samsung also take the throne of a too on phone sales market (including ordinary phone), the throne was occupied 14 years by Nokia.smartphone , Samsung also accounts for always number one on the throne phone sold on the market (including phone common), the throne was occupied 14 years by Nokia.
Business Strategy
Unlike other Android phone makers, Samsung chose a very different, which is head-to-head with Apple in the high-end smartphone segment, by creating products that have a similar design to the iPhone but did not forget to "put effort" for the low-range smartphone, in order to grab market share and create momentum for the Galaxy brand.other Android phones ,Samsung choose a very different, which is head-to-head with Apple in the segment smartphone high level, by creating products that have a similar design to the iPhone but do not forget to "put effort" for the type of smartphone low-level, in order to grab market share and create momentum for the Galaxy brand.
After you have created a buzz in the market, Samsung started to follow their own direction that the Galaxy S III is the most typical example. No one comes to copy or design features when compared to the Galaxy S III to the iPhone 4S or iPhone 5.Samsung started in the direction of its own, which the Galaxy S III is the most typical example. No one comes to copy or design features when comparedGalaxy S III iPhone 4S or iPhone 5.
Even, this product is also highly through technology "toxic" as the user eye tracking sensor to keep the screen brightness or automatically tag photos based on facial recognition feature.
In addition to the Galaxy S III, Samsung also unveiled a product is highly Galaxy Note - huge screen smartphone, integrated stylus for powerful multitasking capabilities, especially at applications advantages for drawing and notes.Galaxy S III ,Samsung also launched a product that is highly recommended is the Galaxy Note - huge screen smartphone , integrated stylus for powerful multitasking capabilities, especially the optimal application for drawing and notes .
At the present time, each of the launch of the Samsung Galaxy senior waiting, rumors, much less Apple's iPhone.Samsung been waiting, rumors, much less Apple's iPhone.
Future
According to many experts, Apple rival Samsung is the most worried. Evidence that they are willing to compromise with the HTC in the copyright dispute, but decided not to compromise with Samsung in the village's largest technology event took place this past August.Samsung Apple rival the most worried. Evidence that they are willing to compromise with the HTC in the copyright dispute, but decided not to compromise withSamsung in the village's largest technology event took place this past August.
On Mashable , Samsung said to become the leading manufacturer in the field of PC. Tablet is another area Samsung will continue to conquer in the future.Currently, the Samsung Galaxy Tab is a good effect, but not enough to compete with Apple's iPad.Samsung said to become the leading manufacturer in the field of PC. Tablet is another areaSamsung will continue to occupy in the future. Currently, the Galaxy Tab'sSamsung good effect, but not enough to compete with Apple's iPad.
If there are certain steps in these two segments, along with better customer service (capital Samsung criticized for a lot of customer care), believers technology can be seen a pair of Pepsi - Coca Cola in the technology industry, which is Samsung and Apple. Samsung which was pretty much blame on the customer care), believers technology can be seen a couple of Pepsi - Coca Cola in the technology industry, which is Samsung and Apple.
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