One of the biggest surprise of the U.S. car market in recent years is the overwhelming success of the Ford Escape.
Ford Escape achieved great success in 2011.
Available on the market in 2000, after 12 years of design almost unchanged but the Ford Escape still attractive enough for American consumers.
According to data of the journal Automotive News , 11 months, Ford Escape has sold 228,719 vehicles, far exceeding the peak year of 2010 was 191,026 crossover vehicles.
Normally, a car sales peaked in the first 2 or 3 of the new design, then sales will fall. Depending on the manufacturer, the vehicle's life cycle can be within 5 or 6 years. However, the Ford Escape is the exception, while maintaining design in 12 years.
So what has helped Ford Escape succeed in such a long time? She said Tracy Handler, an analyst ofIHS Automotive , there are three elements to the success of this model.
First, the unique style has helped highlight Escape in the segment, and most likely version of Escape 2013 will continue to create new records in sales.
Monday, Escape benefit from extensive promotions, similar to what American car company has to do with Focus and Explorer.
Finally, Ford has spent a lot of incentives for car buyers Escape.
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