Buy phone refund

Mobile market which are very competitive, for that reason the business mobile phone business to compete with the moves promotions and discounts in order to strengthen its position and prestige.

Can see the race of the "big" in this business through a series of promotions, customer appreciation is applied in recent times. Telecommunications A program presented with product purchase, donation scratch cards to customers ... the mobile world with the "terrorist" "Procurement of gas release, winning three apartments" ... And in particular, with the message " Buy no money ", The Morning Vietnam - a retail business that markets the phone is hotter than ever by a highly toxic form of promotion and practical benefits of it.

The program "Pocket PC - refunded after 3 years" highlighted Vietnam launched to help customers "buy" their cash flow when buying the phone. Accordingly, customers who buy the phone at The Morning Vietnam will be refunded the money after 3 years of use. Thus, any customer buying the phone at The Morning Vietnam, not only own products, but also the "promotion" with a proper amount of product value, after 3 years from date of purchase row, just take the contract to purchase The Morning Vietnam's showroom, customers will receive back the amount you have spent to buy that phone. It can be said is strange and unique program ever in the area of ​​general business and business-technology electronics in particular.

Compared with a series of promotions "crisis" that the mobile phone retailer has been applied, one can see The Morning Vietnam was extremely clever in creating a complete business all new and hit the customer's psychology. When consumers are familiar with traditional forms of promotion and information is somewhat vague as discounts, product giveaways, lucky draw ... is a program not too noisy but significant, lasting as The morning of the Vietnamese would actually get the attention of buyers. Anh Tuan, a company employee communications, said: "I bought the phone in many stores, different businesses, and has received numerous promotions but I never thought of her after 3 years will receive the exact amount they spent to buy that phone, which I like to have someone keeping their money and never fear of losing ".

The program does not just appeal to individual customers, but many businesses also expressed excitement with practical benefits. Quang Anh, director of a small business in Hanoi said: "I will order for each of its employees a Q-Mobile phone M57 at The Morning Vietnam as gifts last year, just useful for human members that the company has a reserve account. If The Morning Vietnam to maintain long-term program, each year we will order a large number in this phone, so after 3 years we get back the amount you have ordered without losing more Any other costs, in economic terms, the program has direct support for the company an amount not less cash. "

Not simply a promotion, the message that this business offers "Coming to highlight Vietnam, one can not lose money purchase" was a way to maximize the benefit of customers. Previously, the purchase in the form of installment is the applicable retail business is seen as a positive move in sharing with difficult customers. But in terms of the sale benefits the payment does not bring any profit for the buyer, even customers also bear a small interest payment for your purchase. When making the "reimbursement after three years of use", The Morning Vietnam was to maximize the benefit of customers with a commitment to refund the customer the correct amount spent to buy products at The Morning Vietnam the process fast and very simple. So buyers have owned the phone, just have the money "pocket".

Talking about this, Mr. Tran Duy Long, Director of The Morning Vietnam, said: "The program as a practical gift is not only dedicated to The Morning Vietnam its customers, but also help people with the opportunity given to to loved ones unique gifts and useful. " Mr. Long also added that in addition to increased customer benefits in cash, the "Pocket PC-refundable after 3 years of" The Morning Vietnam will be maintained and expanded in the future. The key of that program is to build real trust of customers with specific actions for the program is simple and practical in which profits are shared equally to all customers, not limited number of promotions as usual.

According to Long, the program was first applied to products Qmobile M57. Accordingly, the customer purchases the product at the point Q Morning Vietnam M57 mobile (422 Xa Dan, Hanoi) will get the records, the contract of sale. After three years of purchase, customers bring their ID card contract with The Morning Vietnam to receive the amount equal to the value of products purchased (M57 owned by the customers) do not have to return the product. This method is applied ahead of New Year and Christmas has helped create a vibrant market and increase customer choice.