Cooperation with competitors or introduce the concept of sexy products are just a few of the strategies that the general genius Steve Jobs did for Apple to put the spotlight as the present.
14 years ago, Apple remained a company is on the brink of bankruptcy, but now "apple" is the company that all competitors have to look at and learn. Achievement that was largely thanks to the ingenious strategy of "witches" Steve Jobs.
Cooperating with rival
Have you ever thought of Coca-Cola will begin working with Pepsi? Perhaps Apple is the only company doing amazing on you start working with Microsoft in 1997, at the Macworld Expo conference. At that time, after 12 years of financial losses, Jobs desperately needs money to shore up Apple. So he shook hands with Bill Gates, who then has invested USD 150 million in Apple.
Making technology products become sexy
5 iPhone can bring sexy design detail.
As a talented salesman World Class, Jobs understands the importance of aesthetics. In 1998, when Apple is having difficulties, Jobs has called a meeting and told everyone: "You know we do not wrong in that? Not a bit of 'sex' in any of our products. " (In the West, the word "sex" is understood quite positive regarding the aesthetics and beauty). Currently, Apple's products are always rated as the highest aesthetic, from the iPhone or MacBook Air to the iPad.
Change vision and business plan
Apple is the starting point is a computer manufacturing company, but understand that Jobs 'apple' need to expand the business user to be successful. Apple began to expand its products, the first production with Final Cut Pro software (software as a movie on a Mac), then the well-known product lines such as iPod, iPhone and iPad. Jobs changed the company name from Apple Computer, Inc. to Apple, Inc.2007.
Building systems Apple Store retail
The store is designed mostly glass stuck biting the apple logo that became an integral part of those who love Apple. USD 10 billion in revenue in 2010 (estimated at 15 billion in 2011), accounting for 13% of Apple's revenue numbers are speaking, that level of success of these retail stores. It is estimated that each square meter at the Apple Store for $ 1 billion in revenue in 2010, an impressive figure.
Orientation preference for users
When users do not really know what they are like, Apple products are the answer to the desire. In other words, users are fascinated by the products of Apple, before they actually are oriented exactly what they want. Researchers Howe Group Sarl market research Yankee said: "Apple has a knack for creating things that users want. With Apple's products, users are willing to buy things they do not really need. " In 2010, iPad launch and more than 20 million units sold since that time until now.
Connectivity Products
Apple's products are innovative, but they always have a connection with each other. iPod combines perfectly with the iPhone. iPad and iPhone share the same thing that is most attractive App Store app store. According to Jobs, was created to connect everything together.
Hiring employees who are not professional
Jobs demonstrated for all to see, not the professional who is who makes the magic. Jobs has said: "Part of Apple's success is thanks to the staff, who are musicians, poets, artists, zoologists and historians, who can become computer scientists the world. "
The slogan 'Think Different'
The slogan "Think Different" Apple's first appearance late in 1990, in a company's advertising campaign. So far, it has always been a guide on the way to the success of Apple. Many people believe that by instilling the idea that Apple is new today.
Simple enhancement
Apple's products always promote simplicity.
Deputy Director in charge of designing Jonny Ive - who directly create products iPhone, iPad confirmed: "We always try to develop products based on the most simple solution, because they I clearly understand that simple premise is to lead to success. "
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