If put into mass production, iRoll likely will improve the design of the smartphone to a new level. Users can place it in a bag that can still receive and make calls via a mobile headset.
When not in use, iRoll will still shaped like a pen, but when necessary, an OLED screen would be pulled out, allowing users to manipulate as the touch screen of the current smartphone. In addition, the body can also change the color corresponding to the battery.
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