To promote the upcoming book release, an advertising company in Indonesia has sent 100 children to the coffin of media companies and commercial offices. According Campaignsingapore, each coffin inside length from 76cm to 1m, a scattering of flowers, and leave a message with different numbers and a website address. Sender inscribed with the words "Rest in peace soon" (Yen leave early).Actually, this is a campaign for the book titled Rest in peace , Buzz & Co is the company perform.However, they may effectively provide that where, as CEO of this company is Sumardy Ma has been arrested and the office in Senayan Trade Center, in South Jakarta, was also raided.
According Sumardy Ma, the advertising costs so low and stylish than the boring advertising program in the past. However, the head of one of Indonesia's largest advertising agency said, the campaign has impressed and do not bring bad reputation among the public as expected.
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