Encouraged to quit by funeral music ...

In India, tobacco is sold very liberal, so each store will add a box to store lighters before cigarette buyers. Now, this lighter box is replaced with the music box the same size.

When people buy cigarette lighters to the music it generates "Raam Naam Satya Hai" - usually sung during the funeral and often makes people feel fear because of superstition. As a result many smokers have to walk again without fire.

Box is replaced with lighter emits music box music is sung in the funerals.

This initiative comes in the context of Western health agencies have tried many ways, such as using scary images to warn of harmful effects of tobacco, but millions of people still ignore.